Mastering Cloud-Based Virtual Production

As much as 20% of filming budgets are consumed by Visual effects (VFX), and by 2028 the Virtual Production market alone will grow to $4.73B, per analyst firm Research and Markets.

According to Deloitte, the growth of Virtual Production is driven by the popularity of VFX-heavy genres, increased competition for consumer media spending, and the impact of the pandemic.


Erik Weaver, Head of Adaptive and Virtual Prod., USC, with Lisa Gerber, Director of M&E Business Development and Alex Henthorne-Iwane, CMO at PacketFabric